In July 2015, Gartner released its
Microsoft Dynamics CRM - both the online and on-premise versions - ranked as one of the leaders in the industry. The product demonstrated diverse capabilities, interoperability and overall customer satisfaction. A few advantages highlighted in the report include predictive analytics and the ability to build custom features. Microsoft was praised for its improved performance and its expansion to mobile capabilities over the last year.
Salesforce was the other product that took a top spot in the survey, but it is not as popular as it once was. It is one of the most expensive options on the market, and the product has an outdated interface and a problem integrating with other software. In short, while Salesforce has long been seen as a giant in the market, it's losing ground to Microsoft Dynamics CRM.
Microsoft attempted to buy Salesforce earlier this year. The companies couldn't reach a mutual price, so now they are going after the same customers. Business Insider recently shared the results of a JP Morgan
by The TM Group