Improve Customer Satisfaction And Develop Customer Loyalty With CRM

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Customer satisfaction has never been more important than it is right now in today’s fast-paced and highly competitive marketplace.  Learn how to satisfy your customers and develop deep customer loyalty by integrating a customer relationship management (CRM) solution with your enterprise resource planning (ERP) solution.

In order to provide superior customer satisfaction, your sales and customer services teams need to be able to access accurate customer information quickly and anticipate customer needs.  You can manage all of your customer-centric data from within a powerful CRM solution connected to ERP.  You and your team can access customer preferences or specifications, historical product orders, and current orders.  Without putting the customer on hold, your team can answer customer questions about what they may have ordered last and in what quantity.  Your team can offer assistance with managing replenishments and boost cross-sales or up-sales by offering additional products that may be complementary to the items that customers commonly order.  Impress your customers by showing them that you are not only familiar with their needs, but can also be more proactive with anticipating future needs.

Innovative CRM solutions, such as Microsoft Dynamics® CRM, also offer marketing and advertising insight.  You can release marketing campaigns and monitor the effectiveness of each individual campaign effort.  Keep track of leads, sales, and whether you are grabbing the attention of new prospects or engaging existing customers effectively.  As you get to know your target audience, you can fine-tune efforts to ensure you are investing in the ideal marketing channels and reaching customers on their terms.  In addition, you can personalize advertising efforts, only sending promotional materials or information to the customers most interested in those products or special offers.  No one likes junk mail and your customers will appreciate getting relevant information, not just the latest glossy brochure.

As you get to know and anticipate customer needs, engage them on their terms, and streamline marketing efforts, you can improve customer service and satisfaction.  Contact Sherwood Systems for additional information about using CRM to nurture long-term customer relationships and develop customer loyalty.

By Sherwood Systems, Microsoft ERP and CRM Partner out of Arizona

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