A business’s online presence is the modern version of ‘getting your foot in the door’. As soon as a prospect takes a look at your website, decisions are being made in mere moments. Get the basics right online and a look can become a lead. It’s what you do next that defines whether a lead becomes a customer and whether a customer develops into a long-term relationship.
What happens after a customer checks out your website? According to “How a Lead Becomes a Customer,” a detailed infographic posted by Veronica Maria Jarski on MarketingProfs.com, that may depend on the state of your website. In addition to the basic information, such as your contact information, location, hours, and services offered, you need a direct call to action. Smartphone users can click or swipe to make a call, write an email, or place an order. The easier you make it for a customer to take action, the more likely you’ll gain a lead. However, that’s not the end of the story. You need to nurture that lead into a sale and for that, you want the support of a customer relationship management (CRM) solution.
A robust CRM solution, such as Microsoft Dynamics® CRM, provides a solid foundation for prospect and customer management. You can enter and manage all aspects of customer engagement from lead to purchase to post-sales and it’s this information that can further streamline the conversion process. You can use time-saving automations, such as automatic email follow-up, as noted in the infographic. A follow-up email after an inquiry or purchase can show that you are invested in your new prospect or customer. You can also use Microsoft Dynamics CRM to funnel leads to the right people, for example the sales representative that can provide the right answers to their questions. Built-in business intelligence features can also identity which marketing efforts are yielding the best results or other insights into how your team is turning leads into sales.
Get the basics down and turn more leads into customers with the support of the right technology. Contact Sherwood Systems for more information about using CRM to manage leads and sales, as well as how you can develop long-term relationships with customers.