Improve Customer Service and Customer Experience with CRM

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Your sales and customer service teams work hard to keep your customers happy. Providing a superior customer experience is just as important as providing high quality products or services. Arm your front-line team with the technology that improves customer service and provides a seamless experience for your customers. Replace outdated systems with an innovative customer relationship management (CRM) solution.

Sales professionals often have their own unique ways of managing customer data and making sure customers are satisfied with their products or services. While this may be satisfactory for their customer, these processes isolate data from the customer service team and that becomes a problem. When a customer calls, for example, and their designated sales contact isn’t available, customer service may not be able to respond to their needs. In addition, business leaders aren’t able to manage sales or customer care information, which is necessary for tracking and forecasting sales or ensuring a positive customer experience.

Take Customer Service to a Whole New Level With CRM
Bring your sales and customer service teams together with an integrated CRM solution, like Microsoft Dynamics CRM. This powerful tool offers time-saving automations across the entire sales cycle from lead generation, to customer quotes and orders, and with customer care at every touch point. By connecting each of these important processes, you will be able to boost sales and strengthen customer relationships.

Key customer data is easily entered and maintained within a customer account. Capture quotes and contracts, specifications or other communications with the customer, as well as access current and historical orders. Any sales or customer service employee can access a customer account and respond to questions about when an order was placed or when it may be delivered. With all of this information within reach, leaders can identify trends with customer behaviors, such as common replenishment orders, and take a proactive approach with contacting the customer before an order is needed.

Notifications can be established to alert sales representatives when promotional materials should be sent or to place a follow-up call to ensure the customer was satisfied with their shipment. These automations ensure each customer receives personalized attention and it’s these types of personalized touches that strengthen customer relationships and lead to long-term loyalty.

Provide sales and customer services teams with the right tools for strengthening customer relationships. Contact OTT for more information about the many benefits a robust CRM solution can deliver, such as increasing sales and elevating customer service to a whole new level.

By OTT, Inc., a Microsoft Dynamics Partner out of Minnesota

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