Social media is extremely popular, but you probably already knew that from all the "hashtags" and "likes" you encounter on a daily basis. What you might not know is that sales people who were using social media to connect with customers in 2012 were able to outsell those who did not 78.6 percent of the time. These same people were also 23 percent more successful at surpassing their quotas. If social selling did not have your attention before, it should now.
It is important to meet customers in their sphere and interact with them the way they interact with each other. Many of today's potential customers are people who carry Internet-connected mobile devices and who do conduct a good portion of their communication through social media such as Facebook, Twitter, Instagram, YouTube and LinkedIn.
Although having a few links to your Facebook and Twitter pages might spark the interest of a few customers, you can do much more by having an actual social media strategy in place for your business. A new eBook from Microsoft Dynamics Café answers many of the questions you might have about getting you prepared to do business through social media. This first ebook on social listening for sales also accompanies the launch of Microsoft Social Listening and Social Insights, powered by InsideView. Both are now available in Microsoft Dynamics CRM at no additional cost and can be used by anyone with a professional license.
The eBook begins by outlining several critical steps to engage your customers and then keep them engaged throughout the sales process using social media. Topics include:
- Social Selling Using Online Networks to Build Relationships and Boost Sales
- Social Sales Quickstart
- Using Social Listening to Drive Sales Leads
- Nurturing Leads with Social Insights
- Building Lasting Social Media Relationships
- Insights from the Experts
The eBook concludes with an extensive look at 12 social media experts who answer 8 insightful questions about social selling. These are people who know social intelligence and how to get the attention of customers and keep them engaged. You can download the eBook today and open up your business to a new world of possibilities that are sure to boost your sales. Download the eBook “Social is For Closers” at
By CRM Software Blog Editors, Find a Microsoft Dynamics CRM Partner