LinkedIn is the chief business-oriented social media site that millions of professionals around the world use for job-hunting, resume promotion, networking and customer connections. One question potential Microsoft Dynamics CRM users might ask is: “Does Microsoft Dynamics CRM connect to LinkedIn?”
According to this informative article by
The Microsoft Dynamics CRM LinkedIn integrates data about leads, contacts, accounts and opportunities into Dynamics CRM.
You can install the LinkedIn application for Microsoft Dynamics CRM by following the installation guide at
(NOTE: according to link above the solution only works with Microsoft Dynamics CRM 2011, online and on-premise.
Rather than having to switch tabs and carry over information from LinkedIn to Dynamics CRM, this application displays the needed contact and other information right within your Dynamics CRM interface. This simplifies the process for salespeople and increases the likelihood that they will effectively use the tools you have setup for them.
Even with the application, however, there are some limitations. LinkedIn does not allow the storing of any of its data beyond the member ID. Therefore, while the information will be displayed within Dynamics CRM, it will not be imported directly into the CRM system. Nevertheless, it will at least make it easier to view the information and should make social media integration much more effective for your organization.
So if LinkedIn is an important tool for your business and you evaluating CRM software, Microsoft Dynamics CRM should be on your shortlist.
I have found that staffing and recruiting firms heavily rely on LinkedIn. If you are a staffing or recruiting firm interested in
By CAL Business Solutions,