Today, customers are in control. But when they do interact with companies they expect more relevant, personal and timely communications than ever before.
To deliver this more personalized experience, marketers must let consumer behavior be their guide and they must embrace marketing automation in order to do so efficiently.
Learn how marketing automation can:
- Give your sales and marketing teams visibility into prospect behavior, and the ability to target them with relevant messaging and track responses.
- Capture customer and prospect data from email campaigns and website activity directly into CRM.
- Automatically score and route leads to sales based on demographic and behavioral information.
Date: Thursday, May 23rd, 2013
Time: 11:00 AM – 12:00 PM EST
Featured Partner: CoreMotives
By MIG & Co.