Used separately Microsoft Dynamics GP and CRM are powerful solutions trusted by countless organizations the world over.
But, when combined together these two systems create a complete business solution that streamlines operations and makes your team more productive. Specifically, the benefits of integrating Dynamics GP and CRM include:
- Improved customer insight— Combining the data stored in Dynamics GP and CRM offers a 360 degree view of your customers and their preferences. Armed with this level of detail you can easily tailor your marketing message to the needs of specific groups, which in turn will improve your conversion rate and subsequently sales.
- Increased activity tracking—Integrating Dynamics GP and CRM makes it simple to keep track of all the key performance indicators, such as customer satisfaction and inventory levels that provide vital clues about the overall health of your company.
- Enhanced productivity—Connecting Microsoft Dynamics GP and CRM systems helps keep your customer data up to date. You only need to make a change once and it will be automatically carried through the system; no more duplicate data entry. Not only is this a time saver, it also reduces the risk of human error.
- Real time decision making—Integrating Dynamics GP and CRM means you no longer have to waste time running multiple reports in separate systems. Instead, you can get all the information you need from a single report and react in a timely manner.
These are just a few examples of the many ways companies benefit from integrating Dynamics GP and CRM. Sign up for a free 30 day trial and see how it can help you. Simply fill out the brief form below to get started.
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By: Laura Heinbockel, Intelligent Technologies, Inc., a NC Microsoft Dynamics GP and CRM reseller