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Jonathan Taub, Rimrock Corporation

5 Ways to Define the CRM Acronym

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If you ask a dozen different companies to define customer relationship management (CRM), you will probably get a dozen different answers.  Businesses realize they need to keep their customers engaged and satisfied, but how they go about it can involve a variety of different methods.  Here are five ways we define CRM using Microsoft Dynamics® CRM:

  1. Creating Relationships that Matter:  A comprehensive CRM software solution will provide insight into your business relationships.  Knowing your best customers, their product preferences, and their purchase schedules will enable you to anticipate their needs.  Personalized service and constant communication will strengthen your relationships and generate loyalty.
  2. Calculate Real Marketing costs:  Microsoft Dynamics CRM will track your marketing efforts so you can determine the cost to benefit ratio of your activities.  Learn which campaigns yield the best results and which you may need to fine-tune to get better results.  Marketing blindly, or without consideration of what is working, is a waste of time and money.  Market to the prospects who are more likely to be interested in your products or services, and improve sales results.
  3. Constructing Robust and Meaningful sales:  As your business relationships strengthen, you will be able to cross-sell and up-sell based on ever-changing customer needs and wants.  Stay on top of trends and find products that complement or are natural add-ons to the products they already buy.  They may be planning to expand a product line and you can satisfy that need and increase your sales figures.
  4. Communicating Relevantly with Masses:  Microsoft Dynamics CRM can be integrated with your social media activities.  Find out what people are saying about you and find new opportunities, update your products, and respond to questions or solve customer problems.   Stay relevant and connected with your customers and use these interactions to improve customer experiences, reach new prospects and customers, and generate new revenue streams.
  5. Cultivating well-Rounded Marketing activities:  It takes collaboration and communication to create marketing campaigns, find prospects, make sales, and provide customized, personalized customer service that generates loyalty.  Getting your team on the same page is much easier with a robust solution like Microsoft Dynamics CRM.

While there are many different ways to find and satisfy customers, you can use Microsoft Dynamics CRM as the foundation to optimize your efforts.  The data you collect in this CRM solution will provide the control and insight you need to increase sales, satisfy customers, and drive business growth.

Contact Rimrock Corporation for more information about what Microsoft Dynamics CRM can mean for your business by clicking here.

By Rimrock Corporation, Ontario Microsoft Dynamics ERP and CRM Partner (http://www.rimrock.com/)

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