Golden Key gives Microsoft CRM an A+ in Managing its Student Relationships

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Keeping track of the membership and needs of an educational honor society with over 2 million members, representing more than 190 countries is a daunting task. But, as the world's largest academic honor society that is just part of what of Golden Key International Honour Society has to manage.

In order to help manage their large number of members and their 5,000 student volunteers, Golden Key enlisted Customer Effective to help them implement Microsoft Dynamics CRM. The CRM system enables Golden Key to fulfill its mission of helping their members realize their potential through advancement of academics, leadership, and service.

With 400 chapters in colleges and universities around the world, membership is based solely on academic performance and is only open to those who have been invited. Students must be in the top 15 percent of their class and must be a sophomore, junior, senior or graduate student.

Golden Key now uses CRM as a tool that allows students to apply for scholarships and awards, learn more about campus events, register for events, and more. It also greatly expedites their spring and fall membership campaigns which target more than 600,000 students all over the world, and helps them keep track of alumni, faculty members, university officials, and leading businesses that support Golden Key.

To read more about Golden Key International Honour Society's success with Microsoft CRM, please visit our Customer Success Page

by Customer Effective

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