If you are in the market for CRM software, you have probably heard a lot of industry buzz around XRM. You may be wondering “What exactly is XRM and how is it relevant to the needs of my organization?” In this blog, I will provide a simple explanation of XRM and an example of how it impacted an organization where it was deployed.
You are probably familiar with the term CRM which stands for Customer Relationship Management. CRM applications help you manage your customers and their lifecycles from marketing, to sales, to customer service. This is normally accomplished through a CRM application like Microsoft Dynamics CRM that contains the functionality to manage these processes out of the box.
But what if your business requirements do not conform to the out of the box CRM application functionality? Or what if you need a line of business application to help manage something totally different? That’s where XRM can help. XRM is a term that stands for Xtended Relationship Management. In other words, managing whatever you need to manage.
XRM applications are created by leveraging the existing capabilities, services, and point and click extensibility of Microsoft Dynamics CRM to quickly create customized line of business applications. XRM applications built on Microsoft Dynamics CRM can help your company reduce risk, reduce development and deployment time, reduce total cost of ownership, improve productivity, improve business agility, and maximize your investments.
Our company was recently approached by a niche operator in the metals recycling industry. They needed an application to help them reduce costs, improve customer service, and gain competitive advantage in their unique marketplace. They had looked at out of the box applications but none fit the bill and custom development was going to be too expensive. We quickly envisioned and created an XRM solution using Microsoft Dynamics CRM as a business application framework. The result is a one of a kind line of business application that manages their specialized business processes while delivering a 400% increase in productivity and industry-leading customer service.
To learn more about how XRM applications developed on Microsoft CRM can benefit your organization, download a free whitepaper here. To learn more about how NexusTek achieved the above results for our client, download a free case study here.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.