Articles By: Sikich Boston

Sikich Boston's Logo Microsoft plays nice in the CRM sandbox vs. Salesforce’s cut-throat approach

By Marcia Nita Doron, Altico Advisors In May, Microsoft announced an agreement with Salesforce and many marveled that the two arch rivals could actually play nice in the CRM sandbox …

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Sikich Boston's Logo The Microsoft Dynamics CRM Tsunami of New Releases: Leo, Subra and Mira. Hear Them Roar!

The Microsoft Dynamics CRM so-called 2014 Spring Wave release brought so many new features alive that one would more correctly have to call it a tsunami. Now, those of us …

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Sikich Boston's Logo Customer Engagement vs. Customer Service in CRM: Defining the Difference

The idea for this post came to me when I stumbled across a great piece on the Gartner blog, which was also the first time I found out that Gartner …

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Sikich Boston's Logo Why Did Arch Enemies Microsoft and Salesforce.com Enter into a Strategic Partnership?

To answer that question, let’s look first at what both sides actually said in the official press release that came out on May 29, 2014. “We are excited to partner …

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Sikich Boston's Logo Key Differentiators between Microsoft Dynamics CRM and Saleforce.com

You’ve seen similar articles before, so I’m just going to touch on a few salient points. And it’s more about what Salesforce.com doesn’t do, rather than an actual comparison of …

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Sikich Boston's Logo CRM Jeopardy! – Top 5 Questions to Answer Before You Begin Your Search for a CRM Software System

I’m going out on a limb here and assume you’re all familiar with the TV game show Jeopardy! Created by Merv Griffin, it first aired in 1964. The daily syndicated …

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Sikich Boston's Logo Dynamically Updated Marketing Lists in Microsoft Dynamics CRM Are Pure Magic!

List management used to be a chore. It was like a ball and chain around the ankle of every marketer. Now it’s pure magic, except that you don’t even have …

Dynamically Updated Marketing Lists in Microsoft Dynamics CRM Are Pure Magic! Read More »

Sikich Boston's Logo Why Upgrade Your Microsoft Dynamics CRM Software? My Top 3 Reasons

#1 – Monetary Investment You made a significant investment in your Microsoft Dynamics CRM system because you recognized not just the need for a system to manage your sales, marketing …

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Sikich Boston's Logo Salesforce.com vs. Microsoft Dynamics CRM – Don’t Get Forced!

Unless you’re a hermit and you don’t have a TV or a radio, you’re probably quite familiar with the Occupy Wall Street movement. Perhaps you’re not as familiar with the …

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Sikich Boston's Logo Microsoft Dynamics CRM - The Engine that Powers your Email Marketing

To some extent, marketing is guided by available technology.  Before the advent of email, before the Internet and the WorldWideWeb, mail was the only vehicle for “direct” marketing.  Print, radio …

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