Sikich Boston

By Marcia Nita Doron, Altico Advisors In May, Microsoft announced an agreement with Salesforce and many marveled that the two arch rivals could actually play nice in the CRM sandbox together. According to the press release: “… Microsoft Corp. and salesforce.com (NYSE:CRM) announced a strategic partnership to create new solutions that connect salesforce.com’s customer relationship …

Microsoft plays nice in the CRM sandbox vs. Salesforce’s cut-throat approach Read More »

The Microsoft Dynamics CRM so-called 2014 Spring Wave release brought so many new features alive that one would more correctly have to call it a tsunami. Now, those of us who use Microsoft Dynamics CRM every day for sales, marketing and service reaping the benefits. That which had been code-named Leo (I’m a Leo!) brought …

The Microsoft Dynamics CRM Tsunami of New Releases: Leo, Subra and Mira. Hear Them Roar! Read More »

To answer that question, let’s look first at what both sides actually said in the official press release that came out on May 29, 2014. “We are excited to partner with salesforce.com and help customers thrive in a mobile and cloud-first world,” said Satya Nadella, CEO of Microsoft. “Working together we’ll deliver new solutions that …

Why Did Arch Enemies Microsoft and Salesforce.com Enter into a Strategic Partnership? Read More »

You’ve seen similar articles before, so I’m just going to touch on a few salient points. And it’s more about what Salesforce.com doesn’t do, rather than an actual comparison of Salesforce.com versus Microsoft Dynamics CRM. Like all journalists, I have vowed that my sources have the right to remain anonymous, especially since I just gathered …

Key Differentiators between Microsoft Dynamics CRM and Saleforce.com Read More »

I’m going out on a limb here and assume you’re all familiar with the TV game show Jeopardy! Created by Merv Griffin, it first aired in 1964. The daily syndicated version we’re all most familiar with premiered in 1984 and since its inception has featured Alex Trebek as host and Johnny Gilbert as announcer. Trebek …

CRM Jeopardy! – Top 5 Questions to Answer Before You Begin Your Search for a CRM Software System Read More »

List management used to be a chore. It was like a ball and chain around the ankle of every marketer. Now it’s pure magic, except that you don’t even have to wave a magic wand or twitch your nose like Samantha in the old TV sitcom Bewitched. It just happens automatically. I’m talking about dynamically …

Dynamically Updated Marketing Lists in Microsoft Dynamics CRM Are Pure Magic! Read More »

#1 – Monetary Investment You made a significant investment in your Microsoft Dynamics CRM system because you recognized not just the need for a system to manage your sales, marketing and service, but also because you recognized the value. Now, you own it. Just like you own a home. I’m a homeowner and I can …

Why Upgrade Your Microsoft Dynamics CRM Software? My Top 3 Reasons Read More »

Unless you’re a hermit and you don’t have a TV or a radio, you’re probably quite familiar with the Occupy Wall Street movement. Perhaps you’re not as familiar with the Movember movement, but you can click on it and our friends at Wikipedia will tell you all about this worthy cause that has also become a …

Salesforce.com vs. Microsoft Dynamics CRM – Don’t Get Forced! Read More »

To some extent, marketing is guided by available technology.  Before the advent of email, before the Internet and the WorldWideWeb, mail was the only vehicle for “direct” marketing.  Print, radio and television were available, of course, but while your marketing message could be aimed at a particular geography, the message almost per force had to …

Microsoft Dynamics CRM – The Engine that Powers your Email Marketing Read More »

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