Unless you’re a hermit and you don’t have a TV or a radio, you’re probably quite familiar with the Occupy Wall Street movement. Perhaps you’re not as familiar with the movement, but you can click on it and our friends at Wikipedia will tell you all about this worthy cause that has also become a movement of sorts. And what about Don’t Get Forced? Is that a movement, too? I see headlines in technology publications that read: “The ‘Don’t Get Forced’ Movement Is Gaining Momentum.” But what does actually mean?
Like any other movement, Don’t Get Forced needs converts to survive. And in this case, converts means companies choosing to purchase Microsoft Dynamics CRM instead of Salesforce.com. Or, companies moving to Microsoft Dynamics CRM from Salesforce.com. So it’s a business movement, not a protest movement like Occupy Wall Street and not a charitable movement like .
Don’t Get Forced is a play on words meaning: ”Don’t get forced into a one-size fits all CRM solution like Salesforce.com.” So maybe it’s more like a battle of the bands, as opposed to a movement.
, the company I work for, is a . So there is no way I can claim to be unbiased, but…I have used both systems and while they both have their pros and cons, Microsoft Dynamics CRM has been more user friendly for me personally. Now, never mind me. Here are some interesting factual comparisons aimed at convincing you that…
You Don’t Want to Get Forced
| Salesforce.com | Microsoft Dynamics CRM | |
| Price per user | $125/user/mo | $65/user/mo |
| Cost to add collaboration tools | $15/user/mo | From $3/user/mo |
| Storage | 1GB | 5-20GB |
| Cost per GB for additional storage | $3,000 | $120 |
| Outlook interface + Office 365 interoperability | NO | YES |
| Process-driven user experience | NO | YES |
| Dedicated database | NO | YES |
| 99.9% financially backed SLA | NO | YES |
| Industry standard development platform | NO | YES |
| No flipping between apps | NO | YES |
| Contractual privacy protection via European Model Clauses Available | NO | YES |
Source:
I think Microsoft calls Don’t Get Forced an online campaign. Advertising campaign? Marketing campaign? Campaign is also another word for battle. Hmmm…. Whatever you call it, I hope Microsoft wins! Does anyone want to take odds? You can find us at .
By Marcia Nita Doron, Altico Advisors, Microsoft CRM partner serving Massachusetts (MA)
