I often see businesses run out to purchase a CRM system with the expectation that the system will provide them with “Best Practices” for their sales team. Although a good […]
Articles By: InfoGrow
Advocating for the Value of a CRM System
How do you convince an organization / leadership that a CRM is worth the effort and investment when they don’t believe in its value? You can start by taking just […]
How to Tell If Your Sales and Marketing System Is Working
The Monday after Thanksgiving is called Cyber Monday, and it’s perhaps the busiest on-line shopping day of the year. However, for me it is also a day when our phones […]
How Does One Best Evaluate / Justify a CRM System Investment?
Most software ROI calculations are built off of two tenets: sell more or cut cost. The problem that most organizations run into is that they have no solid numbers to […]
For Smarter Marketing, Replace Spreadsheets with Maps
If you are using spreadsheets for prospect-and-customer location data or business intelligence, here is something to think about: Maps. And I don't mean fold-up or wall maps with pins for […]
Charlie and Mapping Sales Territories
Many companies have a “Charlie.” He is a seasoned sales rep, who works at over one hundred percent, meets quotas, and is dependable. Charlie calls on key accounts and hits […]
Plan for Sales Revenue Growth
It's that time of year again... The smell of fall, football, apple cider, Halloween and next year’s planning. Yes, it’s that time of year again, and for many of us […]
Data Scientists for Big Data
Note: This blog is based on Thomas H. Davenport's book, Big Data: Dispelling the Myths, Uncovering the Opportunities, published in 2014 by the Harvard Business Review Press; Harvard Business School […]
10 Mistakes with CRM Deployments
Today's CRM (Customer Relationship Management) is better than yesterday's because: (a) CRM systems can now deliver greater productivity returns and (b) vendors' software usability is much improved. These advancements (and […]
9 Reasons to Replace Your Excel Spreadsheets with CRM
Some B2B companies run their sales-and-marketing activities with Excel because it is easy to use and well known by employees. However, to more efficiently manage and profitably use data, other […]
Advocating for the Value of a CRM System
How do you convince an organization / leadership that a CRM is worth the effort and investment when they don’t believe in its value? You can start by taking just […]
How to Tell If Your Sales and Marketing System Is Working
The Monday after Thanksgiving is called Cyber Monday, and it’s perhaps the busiest on-line shopping day of the year. However, for me it is also a day when our phones […]
How Does One Best Evaluate / Justify a CRM System Investment?
Most software ROI calculations are built off of two tenets: sell more or cut cost. The problem that most organizations run into is that they have no solid numbers to […]
For Smarter Marketing, Replace Spreadsheets with Maps
If you are using spreadsheets for prospect-and-customer location data or business intelligence, here is something to think about: Maps. And I don't mean fold-up or wall maps with pins for […]
Charlie and Mapping Sales Territories
Many companies have a “Charlie.” He is a seasoned sales rep, who works at over one hundred percent, meets quotas, and is dependable. Charlie calls on key accounts and hits […]
Plan for Sales Revenue Growth
It's that time of year again... The smell of fall, football, apple cider, Halloween and next year’s planning. Yes, it’s that time of year again, and for many of us […]
Data Scientists for Big Data
Note: This blog is based on Thomas H. Davenport's book, Big Data: Dispelling the Myths, Uncovering the Opportunities, published in 2014 by the Harvard Business Review Press; Harvard Business School […]
10 Mistakes with CRM Deployments
Today's CRM (Customer Relationship Management) is better than yesterday's because: (a) CRM systems can now deliver greater productivity returns and (b) vendors' software usability is much improved. These advancements (and […]
9 Reasons to Replace Your Excel Spreadsheets with CRM
Some B2B companies run their sales-and-marketing activities with Excel because it is easy to use and well known by employees. However, to more efficiently manage and profitably use data, other […]