InfoGrow

Bob Sullivan is president of InfoGrow and under his leadership, InfoGrow has development a proven track record in helping companies accelerate their sales and marketing effectiveness through making better decisions. With over 25 successful years of experience in CRM, lead management, business intelligence, mapping, market analytics and marketing automation, InfoGrow helps clients identify their best prospects, discover missed opportunities, focus reps on the most profitable accounts, and reduce marketing waste.

Are you considering a new CRM software system? CRM software (customer relationship management software) is designed to help organizations reach business goals like: Converting more prospects into sales Creating a collaborative sales process Improving inbound marketing and lead generation Getting a 360-degree view of customers Cutting service request costs and sales process costs.   The …

CRM Software Success: 3 Frequently Overlooked Red Flags Read More »

It’s not hard to see why your CRM data, made up of customers, prospects and influencers is your most important marketing asset. After all, how can a marketer be successful without the right data? And how can a marketer discover or fine tune a message without insight into behaviors and their service needs? But, keeping …

3 Compelling Reasons Why CRM Makes You a Smarter Marketer Read More »

Experience unprecedented productivity by seeing exactly where your best customers and prospects are located in relation to where you are calling, all without leaving CRM. InfoGrow recently released its most popular CRM mapping solution with enhanced desktop functionality and new mobile capabilities, enabling account managers to schedule more appointments and make more sales. With CRM …

Schedule More Sales Appointments with Integrated CRM Mapping Read More »

Accurate sales forecasting is essential to growing revenue and managing your business effectively. When you know the timing and amount of incoming revenue, you can plan and focus on the right business initiatives; budget and allocate resources appropriately; set organizational goals; and provide teams with priorities and guidelines for how they spend their time. Forecasting …

3 Steps to Accurate and Insightful Sales Forecasting Using Dynamics 365/CRM Read More »

Generating leads and acquiring new customers is the lifeblood of every organization. Many organizations believe that satisfied customers and referrals are their best sources of leads. That’s certainly a sound principle and something to strive for but unless you’re measuring and tracking where your leads are coming from, this belief is anecdotal and little more …

Stronger Engagement Through Lead Tracking Read More »

  Volumes have been written about customer engagement, which is an increasingly vital part of boosting sales, increasing membership, and satisfying both customers and prospects. While successful customer engagement requires a multi-level strategy, it doesn’t have to be complex... just thoughtful and complete. At its essence, customer engagement can be described as sharing a pertinent …

3 Simple Strategies for Successful Customer Engagement Read More »

  CRM can provide significant benefits to any sales-driven organization that’s focused on customer service. And it can have a profoundly positive impact on internal processes and performance, both individually and organizationally. Despite CRM’s inherent ability to boost profits and deliver insights, there are some things that CRM simply can’t do on its own. Time …

What CRM Won’t Do For You Read More »

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