If you are using spreadsheets for prospect-and-customer location data or business intelligence, here is something to think about: Maps. And I don't mean fold-up or wall maps with pins for locations and sticky notes for customer data.
I am talking about "Geographic Information Systems" GIS maps, compatible with
The result: smarter and more profitable decisions.
By marketing with maps, you can:
(1) Focus on your most profitable customers and prospects and find more like them
(3) Reduce sales-force travel time while increasing time with customers and prospects
(4) Discover new opportunities
(5) Easily create reports that are more meaningful for upper levels.
Perhaps you are aware of GIS maps but consider them expensive and/or difficult to learn and use. Not so. Today's high-tech mapping, integrated with CRM, are easier to use and you will get a good ROI by overcoming economic and competitive challenges.
To learn more about smarter marketing with maps, call InfoGrow at 1-800-897-9807, or visit