Articles By: InfoGrow

Engagement Strategies That Inspire CRM User Adoption

A well-executed CRM deployment will change the way you do business by transforming your relationships with prospects and customers, and by refining and revamping internal processes. But for CRM to achieve its full potential, it must be embraced and actively used by all stakeholders. Resisting change and clinging to what’s familiar are part of human …

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3 Tips for Protecting Your CRM Data

Most of us will experience some form of privacy breach in our lifetime. Many businesses, especially financial institutions, go to great lengths to protect our personal information with backups, fraud alerts, activity monitors, and other processes that create a consumer safety net. As a business, you too are protecting your data from external threats. Firewalls, …

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How Do You Begin Fixing Your CRM?

    A Tiered Approach to CRM Another way of looking at the issue of overhauling your CRM is a three-tiered approach. The first tier is technical.  How well is CRM actually working in your technical environment?  This is often the lowest tier because with most well established CRM systems the technical side is a …

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Getting Marketing Automation Right

Marketing Automation's False Start At first sight, marketing automation is a very tempting and enticing tool. A platform that gives you the ability to reach your best prospects with the right message, at the right time, without manually having to kill yourself to do it! Seems like a no-brainer, so you sign up. However, once …

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Increase B2B's Customer Satisfaction and Cut Costs

Dynamics CRM Portals Lead to Improvements in Customer Service and Cost Efficiency We all know that this is the " age of the customer."  So how do you take your Dynamics CRM to the next level and improve your "customer satisfaction?" For Microsoft's Dynamics CRM, it is through Microsoft's "Adxstudio Portals" that offers a personalized …

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Why Service Issue Insights Are Critical To Your Sales and CRM

A while back I walked into the President's office of a $350-million dollar manufacturer who had just returned from lunch with a key distributor customer. The long look on his face suggested that lunch had not gone well. He explained that what was meant to be a gracious lunch of appreciation with a top-tier client …

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How CEOs Can Boost Customer Satisfaction Strategies with CRM

When setting a company's strategies for growth and profitable customers, CEO's, CSOs, and CMOs face diverse challenges and problems. Decisions involve (among others) marketing, sales and customer service. Although these functions interact, too often they operate individually to the detriment of both the company and its customers. One of today's top five challenges for CEOs, …

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How Dynamics CRM Can Help You Keep Customers: 3 Tips

Getting a new customer can cost 5-to-25 times more than keeping an existing one. But increasing customer retention rates even a mere 5% can increase profits by 25% to 95%.These surprising statistics, reported in the Harvard Business Review, noting research done by Frederick Reichheld of Bain & Company, reveals the value of satisfied customers. Keeping customers …

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Knowing Your Best Customers Will Help You Target Your Next Best Customers

Whether your marketing strategies are focused on customer retention, customer acquisition, or a combination of both, and regardless of your various media choices such as direct mail, print marketing, internet marketing, trade shows, public relations, social networking or others, without a “best customer” approach, chances are you’ve been hanging by a thread from your past …

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Why You Should Care About Customer Lifetime Value

If your account reps could sell more, marketing could target better, and customer service was more responsive to key accounts, life would be great, wouldn't it?  It may not be as hard as you think using CLV with Microsoft Dynamics CRM.   You’ve probably heard that it costs less to keep and grow an existing …

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