Did you know that the adoption of marketing automation technology is expected to increase by 50% by 2015*? And one of the best ways to ensure that you capture every lead from your digital and email marketing is to use an integrated CRM and Marketing Automation tool.
Learn how to use Microsoft Dynamics CRM to plan, execute and measure your traditional and new media marketing campaigns. (Bonus: Watch the second marketing video to learn best practices for email marketing.)
- Executive Dashboards & KPI Reporting
- Marketing Planning & Campaign Management
- Targeted Marketing List Management
- Email Marketing Automation
- Email Marketing Results
- Creating Surveys & Gated Content Forms
- Website Tracking & Page Visit Results
- Digital Profile Tracking & Analytics
- Campaign Response Metrics & Tracking
Second
- Compose compelling email copy
- Write attention-grabbing subject lines
- Optimize email for mobile
- Integrate with social media
- Measure and benchmark results
By Andree Dolan, Sikich,
*Sirius Decisions