News from several sources including
Yammer provides enterprises with a private secure social networking system, which the company asserts is just as easy as Facebook or Twitter, but without the headache that goes along with using one of those public services. It is primarily designed for business collaboration, which makes sense for Microsoft's business software, including
What does this mean for Microsoft? It could initiate the next evolutionary step for Microsoft Dynamics products, which could benefit from more social networking and collaboration tools, particularly something as well-established and easy to use as Yammer.
One of the challenges with the acquisition will be Microsoft's ability to retain the talent that will come with Yammer. In order to truly build the type of social network integration Microsoft executives likely want, they will need the people from Yammer who created their networks to stick around.
Some have speculated that this acquisition was in the works for quite some time, especially after the two companies collaborated to make Yammer social plugins for Microsoft Dynamics CRM. If that is true, Dynamics CRM may just be the beginning of a new social enterprise network from Microsoft that reaches across a good number of its software products.
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By PDG Consultants,