In today’s turbulent economy, corporate decision-makers are reexamining how they can consistently deliver a more memorable and differentiated customer experience that is more aligned with customers’ needs and ultimately generates profitable top-line growth. Striving to meet and exceed the expectations of the new, digitally savvy, and often fickle consumer in a cost-effective manner is not easy though. More empowered than ever before, many of today’s capricious customers want everything personalized, provided at a discounted rate, and done as quickly as possible regardless of the channel. Up to the challenge, many top-tier companies across the globe recognize that they must refocus on the end-customer and engage in more consultative and meaningful dialogues with their clients and interested buyers across all touchpoints.
With such a growing imperative to maximize customer value and reshape the customer experience, many top-tier firms are turning to Microsoft Dynamics CRM 2011. As a fully centralized and interactive business management tool, CRM 2011 provides a complete, reliable, and integrated 360 degree view of client-related information so that companies can better identify, segment, service, and retain their customers and create a more positive customer experience in the following ways:
- Cultivate and deepen relationships to earn client loyalty, retention, and pave the way for repeat business via upsell and cross-sell opportunities.
- Dissect the critical information found in the client profile to develop more targeted marketing campaigns, more effective sales call plans, and more seamless, cost-efficient service delivery strategies that are relevant and tailored to the unique customer purchasing preferences and habits.
- Glean insights on a customer’s interaction, ad response, and transaction history across various channels and touchpoints to grow company-wide awareness and knowledge of each customer’s unique needs and be better positioned to offer value-added products and services.
- Facilitate employee and department collaboration, sharing, and communication of critical information to improve and automate front-office sales and service processes, minimize response times to client inquiries, and reduce customer frustration by not having to ask the same questions repeatedly.
The good news here is that all of the above benefits of improving the customer experience and overall client satisfaction will eventually grow customer spend, provide an incremental sales lift, and maximize the lifetime value of your more profitable clients and prospects.
To learn more about how the vast experience and expertise of Customer Effective combined with our industry specific accelerators and pre-built configuration templates can help lower your total cost of ownership, shorten your implementation timeline, and increase the return on investment of your new robust Microsoft Dynamics CRM 2011 system, please visit
Post by: Kevin Wessels, Customer Effective