Top 5 Marketing Benefits of Microsoft Dynamics CRM

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There are 5 reasons we feel you should use Microsoft Dynamics CRM for marketing management.

1)    Effective Data Management

Reduce the time wasted digging through old data with Microsoft’s latest version of CRM.  This software intelligently cleanses your data eliminating duplications and decreasing your cost per engagement.

2)    Reporting and Analysis Tools

Intuitive business intelligence tools built on Microsoft SQL Server and the Microsoft Office Systems allows you to manage business performance; quickly create reports; and measure and forecast revenue, identify opportunities, and proactively manage service issues.  Marketers can also track and record campaign performance all inside CRM.

3)    Fully Utilize Customer Information

Provides instant access to complete customer information (including preferences, relationships, purchase history, and more) enabling your company to respond quickly to changing customer preferences, needs and emerging opportunities.                 

4)    List and Segmentation Tools

Deliver the right message to the right audience using intelligent list and segmentation tools to segment customer data across multiple data points in CRM.

5)    Familiar User Interface

CRM’s user interface is similar to several other Microsoft products which make it quick and easy to navigate.  Its functionality is a natural extension of Microsoft Outlook that allows you to manage customer e-mail, appointments, tasks, and contacts from a single business application.

For additional information on the right CRM solution for your business contact FMT Consultants, LLC today.

Posted by Nicole Kirkpatrick of FMT Consultants, LLC, Microsoft Dynamics GP and CRM Partner servicing clients nationwide with a regional focus on Southern California including San Diego, Los Angeles, Riverside, and Orange Counties.

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