What is XRM – Part 7, Another Private Equity Example

In previous blogs, I discussed the concept of XRM (Xtended Relationship Management) which is building unique business applications by leveraging the extensibility of Microsoft Dynamics CRM.  I gave examples of companies that have used deployed XRM and how it helped them move their businesses forward.  In this installment, I will give an example of another private equity firm that used the extensibility architecture of Microsoft Dynamics CRM to save time creating and tracking required investor communications.

We are currently implementing another XRM project for another private equity firm (see my previous blog for a different XRM project we completed for another private equity firm).  The company does not have an efficient way of tracking information about funds, limited partners (investors in funds), limited partner contacts, and which contacts should receive which communications for which funds.  This results in very inefficient processing and tracking of required fund communications such as capital call notices, distribution notices, annual meeting notices, etc.

Our system design is for an XRM solution based on the extensibility architecture of Microsoft Dynamics CRM.  We are using the intuitive entity, field, form, and relationship design elements to quickly create forms where they can manage information about their funds, investors and investor contacts.  Based on relating this information together, they will have control over who receives what communications for which funds.  Users will use custom views to automatically generate lists of contacts that should receive a specific fund communication and then easily merge the contact, limited partner, and fund information into custom Microsoft Word templates to create the communications.  Once these are printed and/or automatically emailed, a copy of the personalized communication will be automatically uploaded to Microsoft CRM as part of the history of the contact, limited partner, and fund.  All of this will be accomplished from within the Microsoft Outlook interface, with integration of contact and other activity information to Outlook, and will require no custom coding.

When the project is complete, the organization will realize significant time savings from having access to meaningful fund and investor information which will be used to automate previously manual communications processes.  To learn more about how XRM applications developed on Microsoft Dynamics CRM can benefit your organization, download a free whitepaper here or visit our web site at NexusTek.com.

By NexusTek – Colorado Microsoft Dynamics CRM Partner

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