Social networking sites can help you gather more information about your customers - such as interests, hobbies or company information – so that you can know and serve them better. On our way to a dinner party recently, my wife checked the name of the host’s wife through his Facebook account. We are able to improve our social connection with just a little prep work.
You already know quite a bit of personal information about your best customers built on long term relationships. Sites like LinkedIn and Twitter provide public access to help you build your knowledge of new customers quickly, to provide better insight and the opportunity to build a stronger business relationship.
In the end, people buy from people they know and trust.Leveraging the information available through social networks helps you connect and build trust with the people that can benefit from your services. Find out how the Social Networking Accelerator for Microsoft Dynamics CRM can help you stay connected. Contact Steve Kane (301-634-2404 and [email protected]) at BroadPoint Technologies, Virginia’s most experienced Dynamics CRM Microsoft Partner.
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