CRM For The Health Industry: Why It Is A Good Fit…

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For years, CRM has helped businesses outside of the health industry successfully track customer relationships.  However, did you know that CRM can also help healthcare providers track patient relationships?  Healthcare workers today often face difficulties managing patient relationships because of manual processes and disconnected systems.  This can make follow-up care coordination, preventative care, etc. a challenge.  Solutions like Microsoft Dynamics CRM can help with this challenge by allowing an automated system that healthcare providers can use to establish ongoing relationships with their patients.

The ongoing relationships that CRM can assist with are areas like education, prevention and proactively managing chronically ill patients.  Additionally, CRM can also aid at increasing patient satisfaction through coordination between different departments and organizations.  For example, CRM can help track referrals between clinics for a patient and automatically send referral details and track the correspondence between the different clinics for a patient.  This can help alleviate frustration and confusion for the patient.  Finally, CRM can also help with outreach programs to help targeted groups within a community learn of new health services and educational offerings through the solutions built-in marketing features. 

Outside of the tangible organizational benefits that can be gained from implementing a CRM solution in the health industry, IT staff at health organizations appreciate Microsoft Dynamics CRM because it is built on technology that their users already understand.  For example, user adoption is fast because of the integration with Microsoft Outlook and Office, because the system can easily be customized to include terms relevant to the health industry (such as changing Customer Contact fields to Patient Contact fields), and because the solution can be rapidly deployed. 

To sum it up, CRM is definitely a good fit for healthcare providers in the health industry because it helps enable ongoing clinician-to-clinician conversations as well as patient-to-clinician relationships, which in turn will increase patient management satisfaction.

By InterDyn – Remington Consulting, Oregon Microsoft Dynamics Gold Certified CRM Partner

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