CRM Allows You To Join The Conversation And Build Your Customer Connections

As mentioned in a previous post, Microsoft has released several CRM accelerators to help companies easily adapt CRM to meet their specific needs.  The Social Networking Accelerator allows you to capitalize on the power of Twitter to build your customer connections.

Setting up your organization’s Twitter accounts through Dynamics CRM allows you to monitor and analyze conversations to provide real-time status updates about your products and services. You can follow conversations that affect your customers and your industry.  Collecting and tagging the information as it arrives allows you to build trend reports to helps you to respond to changing sentiment quickly.

Here are a few ideas that you might use to accelerate your success by joining the conversation and monitoring tweets.

  • Check the interest in new products or services you are considering.
  • Get feedback on events that you sponsor and ideas for future events.
  • Test out special offers.
  • Monitor trends that your customers and prospects find interesting.
  • Announce new content posted on your website.
  • Answer questions about your product/industry/region.

Don’t get left behind as the transformation of customer connections continues.  Dynamics CRM and the Social Networking Accelerator provides the perfect opportunity to get started at collecting the data that will provide valuable insight for the future.

Elaine Crooks, BroadPoint Technologies  a Virginia Microsoft Dynamics CRM partner

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