Today’s marketplace is fast-paced and highly competitive. Businesses not only need to offer high quality products and services, but also offer an experience that keeps customers engaged and loyal. Understanding […]
There was a time when leads and opportunities were managed within Excel sheets, or by using simple contact management software. Sales teams reacted to customer demands and worked from a set of scripts that […]
As a consumer, there is nothing more frustrating than poor customer service. In fact, a survey published in the Customer Experience Impact report found that 82% of consumers said that they […]
The top customer relationship management (CRM) trends for 2013 were outlined in a recent Forrester blog by William Bland. The second trend, “Companies will transform to become experience-driven organizations,” really […]
The Role of the Modern CRM Platform - Loyalty and the Customer Experience
Top CRM Trends for 2013: Focus on the Customer, Not the Technology