Four Takeaways from the Microsoft Business Forward Event

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Last week's Microsoft Business Forward event initiated the next stage of the continuing evolution of Dynamics 365. A major focus of the day was technology that drives digital transformation and transforming your industry and the way you do business. Microsoft CEO, Satya Nadella kicked off the event to detail his vision for digital transformation. Microsoft CVP James Phillips also spoke of digital transformation. He shared some exclusive insights to Microsoft's business application and industry solution strategy and portfolio. Executive Vice President, Judson Althoff discussed the value of digital transformation.

The new release of Dynamics 365, scheduled for general availability on July 1 brings several new and powerful features to Dynamics 365 that will transform how you and your teams work with customers, prospects, and each other. One of the first but most subtle refinements that I have noticed over the past several months is that Microsoft has appeared to settle on a name for the modules in the product formerly know as Dynamics CRM. - Dynamics 365 Customer Engagement appears to be the blanket name for the following Dynamics 365 apps - Sales, Customer Service, Field Service, Project Service and the future Marketing App.

1 - Sales

Eric Boocock discussed how Dynamics 365 enables our sellers to sell more effectively.  Now with the integration of Dynamics 365, Office 365, andLinkedIn data our sellers have contacts to the right people to move their sales forward. Since we are pulling data from multiple systems, we get a more aggregated view.

  • LinkedIn Sales Navigator Integration with Dynamics 365 Sales (More details here)
  • View LinkedIn account and customer profiles within Dynamics 365 to access the latest updates
  • Discover new leads through Lead Recommendation to enable sales to find the right prospects to target
  • Team Connections - Displays others within your company who are connected to your prospects
  • Sync LinkedIn InMail and messages to Dynamics 365
  • Sync mobile Phone calls to Dynamics 365

2 - Talent

We saw an enthralling demo of how you can find and hire exactly the right people for a particular position. It's amazing what you can do in this area. With Dynamics 365 for Talent, not only is the hiring process easier and more efficient, but onboarding new employees is also more efficient. Now with the LinkedIn data, you can also provide a new employee with various connections he/she may have to ensure success.  With Dynamics 365 for Talent, data from Dynamics 365, LinkedIn, and Office 365 have been unified to create an employee profile that captures their past and present experience.

3 - Retail

Next, we saw an impressive demonstration of how you can enable your salespeople to deliver exceptional customer service by giving them the product and the customer information they need. Customers and salespeople both have access to more information than they did previously.  Now with the additional information at their fingertips, sellers can make personalized offers to the customer and less likely to miss Cross-selling and Up-selling opportunities.


4 - Connected Field Service

We also saw a demonstration on how we can drive digital transformation with Microsoft connected service business applications. We saw how we can now optimize our operations and resolve issues for your customers on the first visit- even BEFORE there is an issue! Multiple data sources are pulled together to build a customized, purpose-built application unique for particular users- creating a great experience for your customers! Through the use of PowerApps, Dynamics 365, and Power BI we can digitally transform our businesses.


This is all exciting news for businesses that are looking to move from cold call selling to Relationship Selling. Empowering your sales team is the greatest way to improve your bottom line. Keep your eye on our blog for more information on these updates as we learn more.

enCloud9 is ready to have the conversations around Digital Transformation - as a leading Dynamics 365 partner with years of experience our consultants can empower your sellers to do their jobs - Increase Revenue and Increase Customer Touchpoints. Give us a call today at 1-844-264-0729 to start your Digital Transformation

If you happened to miss the Microsoft Business Forward event or would simply like to rewatch the keynotes click here.

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