Event Sponsor Lists Show Popular Add On Products for Dynamics CRM

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Finding a complete list of add on products for Microsoft Dynamics CRM is not as easy as it sounds. Of course you can do an online search, but how can you narrow it down to the most popular products?

Personally, I think one of the best ways to find the most popular ISVs (Integrated Software Vendors) or add on tools for a software product is to see who is active at the user and partner events in that channel.

For example, there are hundreds of add on tools for Microsoft Dynamics CRM. Almost anyone can put up a website and say they work with Dynamics CRM. But are they legitimate? Are they tested? Do they have a good reputation?

Generally speaking, I feel the ISV partners for Dynamics CRM that are the most popular with users, and partners, are the ones that see the value in getting in front of their audience at events.  In my experience, you will see the same companies exhibit year after year, and it is safe to assume these are the big players in that space.

Don’t get me wrong, I am not saying that a company is no good just because they are not exhibiting at an event. These events are expensive! And a small ISV company, who is focused on spending money on developing their technology, might not be able to be there. However they still might have a great product. So you still need to do your research. Especially for those niche players.

But in general I think you can quickly figure out which ISV products are well known and popular simply by browsing the “sponsor” page of the major Microsoft Dynamics CRM events.  Then it is up to you to evaluate their products and find the one that is right for you.

Here are a few places to look.

I’d like to hear your opinion – do you think looking at event sponsor lists is a good place to find ISV products?

By CAL Business Solutions, Connecticut Microsoft Dynamics Partner, www.calszone.com 

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