The Secret to Securing Business and How CRM Can Help

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It’s estimated to cost as much as five to ten times more to acquire a new customer then to retain an existing customer.  Since retaining existing customers and acquiring new customers is the goal of every business, what are you doing to these two groups to secure your business and how are you managing the process?

As a IT professional and practice leader, I believe the secret is managing the relationship.

Are you aware of your interactions with all of your clients and prospects?  If not, chances are your competition is.  It's 8 AM, do you know where your customers are?

A good CRM system like Microsoft Dynamics CRM can help.  With it, you can integrate with your website to track the activity on your web pages.  You can also automate business processes so sales professionals are spending time on what they do best and eliminate the administrative paperwork.  Plus, a system designed according to your needs will provide you with reports and data to analyze trends in the market.

Choosing the right partner who understand business and has the technical expertise is also critical to the success of your CRM system.  With RSM as your Dynamics CRM Partner, you can be sure that you are working with knowledgable Dynamics CRM consultants with proven success in the market.

The process will vary based on your needs, goals and priorities.  For more information on Dynamics CRM solutions or RSM, contact our professionals at 800.274.3978 or email us at

By: Mark Soltis - Minnesota Microsoft Dynamics CRM Partner

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