Articles By: Act-On

Act-On's Logo Dynamics 365 & Act-On Marketing Automation For Tracking the Customer Journey

There is only one way to add value to your business consistently. That is to keep ahead of rapidly changing customer demands in the marketplace. You can do that by strategically aligning your sales and marketing operations. No doubt you’ve already figured that out. According to studies,  87% percent of sales and marketing leaders believe that …

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Act-On's Logo CRM and Marketing Automation: Better Together

To reach your target accounts, you need the right tools. Marketing automation and CRM (Customer Relation Management) solutions are powerful tools and effectively integrating your marketing automation with your CRM allow you to maximize the capabilities of both. Marketing automation has the potential to take your leads and conversions to new heights and open the …

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