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Mobile CRM Advantages, Benefits, Challenges, and Considerations

Mobile CRM Advantages, Benefits, Challenges, and Considerations

Workforce mobilization has become a key competitive requirement for most organizations seeking to create greater intimacy and presence with customers.

However, enabling mobility is more than just providing laptops, tablets and mobile phones to users and sending them out into the field. It’s about selecting the appropriate technologies and developing the right user experience so users can be productive and take advantage of this new work paradigm.

This is why extending key business applications like CRM to increasingly ubiquitous smartphone and tablet environments, like Android, Apple iOS and Windows Phone devices, has become critical to successfully tapping into your mobile workforce.

This white paper will walk you through the emerging mobile CRM landscape to help you better understand the benefits you’ll reap from deploying a mobile CRM solution, as well as the key requirements you’ll need to consider to successfully move forward with your mobile CRM initiative. 

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