Microsoft has delivered significant innovation and value in customer relationship management (CRM) software with the recent release of Microsoft Dynamics® CRM 2011, a flexible CRM solution that provides the power of productivity through familiar, intelligent, and connected experiences for organizations of all sizes worldwide. This Statement of Direction (SoD) outlines the future direction of Microsoft Dynamics CRM over the short and longer term. The mission of Microsoft Dynamics CRM is to deliver intelligent software and services that enable extraordinary customer relationships with world-class business results. Looking forward, we will continue to support that mission by delivering on our “dynamic business” vision, as described in the October 2010 whitepaper Microsoft Dynamics: Making Business Dynamic. The whitepaper outlines the challenges facing today's organizations, and provides insight into how Microsoft Dynamics approaches delivering solutions that enable organizations to: Maximize the productivity of their people Achieve process agility to quickly adapt to new requirements Encourage connections across an entire ecosystem of suppliers, partners and customers Our focus on people, process, and ecosystem reflects our core philosophy that success starts with your people and that business applications should be enablers - detecting trends, facilitating decisions and proactively driving change into practice to help your organization thrive and win. With upcoming releases of Microsoft Dynamics CRM, we will continue to put our philosophy into action with enhanced experiences that promote end-user productivity and demonstrate the rich, “better together” value of Microsoft technologies. We also expect to provide new experiences and capabilities that help customers and partners get the most value from key emerging trends such as cloud computing, mobility, and social technologies. We will continue to focus on rapid, but substantive, innovation that leverages Microsoft Dynamics CRM as the easiest and fastest way to experience the full benefits of Microsoft technology for your organization. Additionally, we remain committed to sustaining the „Power of Choice‟ and the ability to transition between cloud-based and on-premises delivery of CRM as a key point of customer value and flexibility. We encourage you to read the whitepaper for additional details, and believe you‟ll agree that Microsoft Dynamics CRM is well-positioned to provide tremendous value to organizations of all sizes and industries going forward.
