Customer Relationship Management – Your Key Business Strategy
At its core Customer Relationship Management (CRM) is a business strategy and underlying that strategy is a number of CRM software applications, including marketing and customer service. Companies use these …
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What Is CRM and How Can It Help Recession Proof Your Business?
Customer relationship management (CRM) can be described as the art or science of using information to find, acquire, and retain customers. It covers a wide range of people, processes, and …
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CRM Software For Lead Nurturing and Marketing Automation
Lead generation and lead nurturing are two of the most important factors for any successful business. However, they require two very different strategies and processes. In many ways, the term …
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CRM Software – Complaint Tracking and Creating Excellent Customer Service
Many successful businesses are changing the way they approach customer service. Using technology such as a customer relationship management solution, they are able to keep track of every contact point …
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Maximizing Your Lead Generation With CRM Software
Successful organisations today have developed clear processes for lead generation. These will include the traditional marketing techniques commonly now known as “off line” marketing and combining them with internet or …
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CRM Software – Real Time Access and Decision Making for Marketing, Sales, and Customer Service
A flexible CRM software solution will help you track valuable information about your customers. Having real time access to detailed reporting and dashboards will allow you to optimise many of …
CRM Software - Comparing Microsoft Dynamics CRM To Salesforce
CRM Software solutions are an integral part of the sales, marketing, and customer service of most organisations. Today, CRM Software goes farther than these functions to manage all business requirements. This …
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10 Tips to Successfully Implement a Relationship Management Solution
Deploying a relationship management solution can be fraught with difficulties. Here are some suggestions on how to decrease the risk and increase the success of your next deployment. What does …
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Microsoft CRM Software – Do I Choose An In House or Web Based Solution?
CRM Software is fast becoming a key business strategy that many companies rely on to streamline their sales, marketing, and customer service processes. Choosing the CRM application that is right …
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