Posts Tagged ‘targeting customers’

Stoneridge Software's Logo Big Results on a Small Marketing Budget with Dynamics CRM

Don’t have a lot of money for marketing? No problem. The key to success is optimizing the funds you do have by targeting the right potential customers. The easiest way to do that is through software, namely a Customer Relationship Management solution. We use Microsoft Dynamics CRM, which allows us to identify the strongest leads …

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HSO's Logo Microsoft Dynamics CRM and The High Value of Customers in Today’s Market

Thought-provoking post by Ron Volper, “Up Your Sales in a Down Market”, in Friday March 2's destinationCRM.com. According to the post, the buying patterns of today’s customers have changed, and overall they’re less loyal than they were in the past. To combat this change in behavior, B2B companies need to update their marketing/selling strategies not only by “selling …

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