Posts Tagged ‘targeted marketing’

HSO's Logo When Targeted Marketing Campaigns Just Aren't

I just received an email from SeniorPeopleMeet.com that looks like this: What's wrong with that? Well it's because I look like this:   You see, I’m the one on the left. I’m a young-ish thirty-something and was recently married. And as a marketing professional, it forces me to wonder what data is being analyzed that …

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Stoneridge Software's Logo Big Results on a Small Marketing Budget with Dynamics CRM

Don’t have a lot of money for marketing? No problem. The key to success is optimizing the funds you do have by targeting the right potential customers. The easiest way to do that is through software, namely a Customer Relationship Management solution. We use Microsoft Dynamics CRM, which allows us to identify the strongest leads …

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