To ensure that finance meets its objectives, your CFO needs information about issues like total cost of ownership (TCO) and return on investment (ROI). Here's how you can talk to your CFO and get the information you need to make fiscally sound decisions. Your CFO's Customer Relationship Management priority: fiscal fitness Your CFO, who is […]
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Using CRM To Find More Business Opportunity
Customer Relationship Management (CRM) has typically been viewed as a technology and not as a tool for greater opportunity. As such, much of the focus of business is on the evaluation, acquisition, implementation, cost, and management of a CRM system - instead of how to use CRM as a key tool for the mining of […]
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