I was invited on-site to meet with a new client's marketing department and hear about their challenges with customer segmentation. They are an international distribution company, headquartered in Philadelphia, PA, implementing Microsoft Dynamics CRM. They have two challenges with customer segmentation: How do they identify up-sell and cross-sell opportunities within their existing customer base? How do they identify …
Effective Customer Segmentation Helps Move Sales Quickly Through Cycle Read More »
