Although having a few links to your Facebook and Twitter pages might spark the interest of a few customers, you can do much more by having an actual social media strategy in place for your business. A new eBook from Microsoft Dynamics Café answers many of the questions you might have about getting you prepared to do business through social media. This first ebook on social listening for sales also accompanies the launch of Microsoft Social Listening and Social Insights, powered by InsideView. Both are now available in Microsoft Dynamics CRM at no additional cost and can be used by anyone with a professional license.