How to Build a Customer Journey Map with Microsoft Dynamics
Want to send highly targeted (and better performing) marketing campaigns? Start by mapping your customer journey. The customer journey is broadly defined as the steps a potential buyer could take toward becoming your customer. For most brands, this will be comprised of Awareness, Consideration, Conversion, Loyalty, and Advocacy: Taking the time to map your customer …
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Turning Marketing Qualified Leads into Sales Qualified Leads (with a Little Help from Marketing Automation)
If you’re like most marketers, the last year has probably driven more marketing qualified leads into your funnel than sales qualified leads. With traditional sales qualified lead opportunities largely out of commission due to the pandemic, marketers have found their pipelines unexpectedly filled with marketing qualified leads—and those can be a bit trickier to turn …
Get More Out of Your Existing CRM System With Marketing Automation
Connecting your marketing automation platform is a great way to get more out of your CRM system. With both systems connected, your sales and marketing team can be more closely aligned on what messages to send and when to send them. Let’s take a look at how it works and the different ways you can …
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Benchmark Your Email Results with Our 2020 Email Marketing Report
2020 was the year of email—send volumes skyrocketed and email marketing quickly became the preferred channel. With nationwide shutdowns, work from home policies and an increase in the amount of people shopping online, marketers had to find new ways to reach their audiences and, in the end, email proved to be the most reliable communication …
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Upcoming Webinar: Using Dynamics 365 to Empower your Marketing and Sales Teams with Digital Automation
See first-hand how your sales and marketing teams can automate their manual processes, which take up valuable time and energy, using tools in Dynamics 365 like lead scoring and automated email campaigns. When: Tuesday, February 16th at 11 AM CST Register Now In this webinar you'll learn: Target your leads most likely to close with behavior-based and targeted …
A Hybrid Marketing Automation Option for Microsoft Dynamics Users
A hybrid marketing automation platform solution for Microsoft Dynamics merges two best-in-breed solutions to deliver outstanding performance, usability and flexibility. In this case, the emfluence Marketing Platform, a robust, mature marketing automation stack is merged with Microsoft Dynamics 365. The result is a dream solution that leverages the best of both worlds. How they …
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What Makes the Perfect CRM Record?
Want to be a better data-driven marketer? Your Microsoft Dynamics CRM is a great place to lay that foundation! Let’s get started by talking about what makes your perfect CRM record. This will be unique for every business, but there are some guidelines you can use to start your thinking and planning processes: Sales …
Creating Lead Nurtures with Microsoft Dynamics and Marketing Automation
Understanding the roles best played by Microsoft Dynamics and marketing automation platform is key to developing technically strong lead nurture campaigns. Let’s set the actual content and design of your campaign aside for a minute and think about the technical makeup of how it will be executed. But first a quick reminder of why …
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Marketing Automation Platform Implementation Guide for Microsoft Dynamics
There are lots of questions to answer as you consider what sort of marketing automation platform to connect to your CRM system, but one question that’s often overlooked is how will you implement the software? Will the process be painful or easy? And what do you need to know about that process before you sign …
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How to Run a Content Download Campaign with Marketing Automation and Microsoft Dynamics
Ready to ramp up your lead generation efforts? As more of your marketing strategy moves online, it’s more important than ever to create downloadable, education-oriented content that can deliver more early funnel leads into your pipeline. How and When to Gate Your Content One of the questions we hear frequently is when should content …
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