Posts Tagged ‘marketing automation’

emfluence Marketing Platform's Logo Setting Your Company (and CRM) Up for Success this Holiday Season

For us marketers, the holiday season is like an endurance sporting event. From the dog days of summer, through Halloween and Black Friday, and all the way to Hanukkah, Christmas, …

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emfluence Marketing Platform's Logo Purpose, Personas and Pain Points: Three B2B Marketing Data Points to Map the Customer Journey

As B2B marketers, it's our job to guide our customers on a journey. This journey should take them from the point of discovery, along a route that inspires and informs, …

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Act-On's Logo Dynamics 365 & Act-On Marketing Automation For Tracking the Customer Journey

There is only one way to add value to your business consistently. That is to keep ahead of rapidly changing customer demands in the marketplace. You can do that by …

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emfluence Marketing Platform's Logo What Marketing Automation Tools Belong in Your Tech Stack?

Equipping your company with marketing automation tools is a must in this day and age. While traditional processes for manual marketing can kind of get the job done, it just …

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Act-On's Logo CRM and Marketing Automation: Better Together

To reach your target accounts, you need the right tools. Marketing automation and CRM (Customer Relation Management) solutions are powerful tools and effectively integrating your marketing automation with your CRM …

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emfluence Marketing Platform's Logo Microsoft Dynamics' Role in Mapping the Customer Journey

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the …

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emfluence Marketing Platform's Logo Four Must-Haves for Your CRM and Marketing Automation Platform Integration

So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing …

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emfluence Marketing Platform's Logo How Marketing Automation and CRM Help Each Other

Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at …

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emfluence Marketing Platform's Logo How Is Marketing Automation Different From CRM?

When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of …

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emfluence Marketing Platform's Logo Five Campaigns for Manufacturing Marketers

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing …

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