Posts Tagged ‘marketing automation’

emfluence Marketing Platform's Logo Purpose, Personas and Pain Points: Three B2B Marketing Data Points to Map the Customer Journey

As B2B marketers, it's our job to guide our customers on a journey. This journey should take them from the point of discovery, along a route that inspires and informs, until they reach a destination where a commercial arrangement formalizes the relationship. While many people speak of their incredible adventures in business, you should never …

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Act-On's Logo Dynamics 365 & Act-On Marketing Automation For Tracking the Customer Journey

There is only one way to add value to your business consistently. That is to keep ahead of rapidly changing customer demands in the marketplace. You can do that by strategically aligning your sales and marketing operations. No doubt you’ve already figured that out. According to studies,  87% percent of sales and marketing leaders believe that …

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emfluence Marketing Platform's Logo What Marketing Automation Tools Belong in Your Tech Stack?

Equipping your company with marketing automation tools is a must in this day and age. While traditional processes for manual marketing can kind of get the job done, it just isn’t realistic to commit the resources to time consuming tasks that divert your team’s energy and attention. Marketing automation is the way to go for …

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Act-On's Logo CRM and Marketing Automation: Better Together

To reach your target accounts, you need the right tools. Marketing automation and CRM (Customer Relation Management) solutions are powerful tools and effectively integrating your marketing automation with your CRM allow you to maximize the capabilities of both. Marketing automation has the potential to take your leads and conversions to new heights and open the …

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emfluence Marketing Platform's Logo Microsoft Dynamics' Role in Mapping the Customer Journey

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the value of that data is potentially compromised. Having a central repository to store and manipulate your data isn’t a “nice to have” option. It’s absolutely …

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emfluence Marketing Platform's Logo Four Must-Haves for Your CRM and Marketing Automation Platform Integration

So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing alignment is a critical component of maintaining success and achieving sustainable, long-term growth. And a key part of this alignment is making sure your marketing …

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emfluence Marketing Platform's Logo How Marketing Automation and CRM Help Each Other

Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at needed points to create a cohesive story about the customer. They both paint half of a whole picture. So, why do they get cordoned off …

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emfluence Marketing Platform's Logo How Is Marketing Automation Different From CRM?

When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of these departments and their tools are able to function successfully and efficiently. Marketing automation and CRM systems are both tools used by companies to handle …

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emfluence Marketing Platform's Logo Five Campaigns for Manufacturing Marketers

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing to be “sophisticated”. However, you don’t need to be a marketing wizard to leverage your CRM data to efficiently (and effectively) segment, nurture and ultimately …

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emfluence Marketing Platform's Logo Sales and Marketing Alignment with Marketing Automation

Want to improve the relationship between your sales and marketing teams? Your marketing automation platform and Microsoft Dynamics integration is a great place to start. Sales and marketing alignment can be best facilitated with both teams are working with the same information. Whether you use Microsoft Dynamics CE, CRM, or Sales, you can leverage your …

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