I just received an email from SeniorPeopleMeet.com that looks like this: What's wrong with that? Well it's because I look like this: You see, I’m the one on the left. I’m a young-ish thirty-something and was recently married. And as a marketing professional, it forces me to wonder what data is being analyzed that …
Market Segmentation in Dynamics CRM
A CRM solution is only as powerful as the quality of the data in it. More often than not, the weakest link for a marketer is the data and the lack of rich customer profiles in it. Having rich customer profiles and good customer segmentation allows you to tailor marketing efforts to individuals thus increasing …
