Microsoft Dynamics 365 Marketing: Capitalize on Lead Scoring
In an organization, marketers generally deal with hundreds of leads a day. However, only a small percentage of these leads are worth qualifying for sales professionals. It becomes the marketers goal to pin point specific characteristics of the leads that meet the organizations requirements. Completing this with a manual process is not only strenuous …
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Upcoming Webinar: Using Dynamics 365 to Empower your Marketing and Sales Teams with Digital Automation
See first-hand how your sales and marketing teams can automate their manual processes, which take up valuable time and energy, using tools in Dynamics 365 like lead scoring and automated email campaigns. When: Tuesday, February 16th at 11 AM CST Register Now In this webinar you'll learn: Target your leads most likely to close with behavior-based and targeted …
From Microsoft Convergence 2015: A Sneak Peek at Some Great New Enhancements Coming to Dynamics CRM
Each year at Microsoft Convergence, the company unveils the latest and greatest new features and upgrades coming to its Dynamics software lines. This year is no exception! There’s been talk of many great enhancements coming to Microsoft Dynamics CRM later this year. A few of these discussed at this year's Microsoft Convergence conference I am …
SalesFUSION goes 'native' with Dynamics CRM 2013
Veteran Marketing Automation software provider, SalesFUSION, unveils native integration of it's popular marketing automation platform for Dynamics CRM 2013 in new webinar series. Five ways Marketing Automation will improve your Microsoft CRM deployment in 2014 - an on-demand webinar. Click to Watch As Microsoft brings to market the significantly "different" version of Dynamics CRM …
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B2B Marketing To-Do List for 2013
As we approach the beginning of a new year, it's important as profesisonal marketers to reflect on what we were able to accomplish in 2012, where our marketing team could have performed better, and what tools, processes, and initiatives we can undertake in 2013 to perform at a higher level. I compiled what is, in …
A Lead Scoring Primer...The Precursor to Good Lead Management Process
When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated lead scoring model?". Part of the reason this is a key decision point is because marketing automation and lead management solutions, like SalesFUSION, are a …
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Keep the Dialogue Going with Dynamics CRM
The November Service Update of Microsoft Dynamics CRM 2011 brought us dialogue capabilities. Dialogues are a new and efficient way to assist CRM users in data entry. Not only is the entire process customizable but it can help managers ensure that they are getting accurate and helpful information. What might you use it for, you …
New EU Cookie Legislation Points to Importance of Lead Capture Forms
Last year the the Council of the European Union approved new legislation that would require web users to consent to internet cookies, including the first-party cookies that are often deployed by the demand and marketing automation software vendors such as SalesFUSION, as part of their website visitor tracking software. This type of software is designed …
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Email Marketing's Evolution From Blast To Nurture
The landscape in email marketing has changed. Gone are the days of disconnected bulk email marketing. Today, companies look to lead nurturing as the way forward for increasing lead conversions and integrating email marketing into their Dynamics CRM.
