Where Did My Leads Go? Using Account-Based Sales & Marketing in CRM
A strategy to win new accounts and strengthen relationships with existing customers. Account-based Sales & Marketing programs are gradually being adopted by B2B organizations to target their best-fit accounts and deliver personalized communications to decision makers through a variety of media channels. The account-based strategy approach flips the B2B sales funnel and aligns the …
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CRM Transforms Your SEO Leads into Sales
Integration of your CRM system and Search Engine Optimization can take your business prospects and turn them into leads. Search Engine Optimization (SEO) is all about driving traffic on the web to your business site by strategically placing certain keywords and phrases that will make it appear more frequently in different search engines, such as …
CRM 101 – Back to the Basics
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford While the term customer relationship management (CRM) has been around for more than a decade, customer relationships are much different today than they were then. With the right partner, Dynamics CRM can deliver improved …
