Posts Tagged ‘Gatorade's Mission Control’

XRM Vision's Logo Social CRM Only For The Big Guys?

In June 2010, Gatorade launched its MissionControl. Comparable to Houston’s ground control, this program allowed Gatorade to tune in to the sentiments of consumers by performing social networks listening.   The following video is a testimony of the multiple and sophisticated utility and productivity tools used by Gatorade team to measure and confirm the impact of …

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