What do Sales Leads, Gold, and a Bald Guy Have in Common?
One of my all-time favourite movies is Glengarry Glen Ross. My favorite scene is when Alec Baldwin, playing the part of a hotshot executive “on a mission of mercy,” bursts into the sales office like a demented tractor, crushing the hapless salespeople’s self-esteem and confidence with reckless abandon. He ends his tirade by offering the …
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Unleashing the Marketing Power of Microsoft Dynamics® CRM Part 2: Feeding the Sales Pipeline and Tracking Marketing Results
“What were the results of our last email campaign?” “Why should your marketing budget be increased?” “Where are all my leads?” If you’re in the marketing world, it’s likely that you have heard these questions on more than one occasion, and maybe you’ve struggled with your response. However, my hope is that after reading this, …
