When a customer calls with a complaint or service issue, the conversation is between just your company and the customer. But when the customer goes to Twitter to complain, now you have a potential wildfire to contend with. Ignore it, and the flames spread. Address it, but slowly, your company comes across as apathetic. Answer …
Social Media + CRM Accelerates Customer Service Response, Builds Loyalty Read More »
April 15, 2015 · Stoneridge Software ·
Social media makes it possible for people to easily express their like or disdain for companies in a forum that takes the fear out of commenting. People who normally would smile and say nothing will now grab their cell phone and point out all of a business’s flaws on social media, blogs or review sites. …
Social Listening: Why I Love Negative Comments Read More »