Posts Tagged ‘email marketing’

Catapult's Logo CASL Prep: How to Set Up Double Opt-In with Dynamics CRM and ClickDimensions

Canada’s Anti-Spam Legislation (CASL) will come into effect on July 1st, 2014. Among other things, it requires that businesses have the express consent of the people that they send Commercial Electronic Messages (i.e. emails and other digital communications) to. It also means that, moving forward, you must have a mechanism in place to ensure that the …

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SalesFUSION 's Logo B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

I recently took my son to his first NFL football game. It was a typical game in that 65,000+ rabid football fans were all donning their team color - green in this case. My son mentioned that one of his classmates was at the game and I joked with him and said look around, he's …

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SalesFUSION 's Logo SalesFUSION goes 'native' with Dynamics CRM 2013

Veteran Marketing Automation software provider, SalesFUSION, unveils native integration of it's popular marketing automation platform for Dynamics CRM 2013 in new webinar series.   Five ways Marketing Automation will improve your Microsoft CRM deployment in 2014 - an on-demand webinar. Click to Watch As Microsoft brings to market the significantly "different" version of Dynamics CRM …

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Intellitec Solutions 's Logo 4 Things to Watch for When Sending a Microsoft CRM Email Blast

Today I got an email that said, among other things, that the business sending me the email would like the opportunity to sit down with me or “any other member of the sales team at {Recipient.contact.parentcustomerid[0]!""}” Yes, that is not a typo or system malfunction in the previous sentence; they referred to our company as …

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CRM Dynamics - An HSO Company's Logo What I Could Have Done If I Had CRM Software 20 Years Ago

When I started my career in sales for Xerox over 20 year ago, the main reason for my success was having a high level of activity.  I wish I had the tools then that I have now. So I want to share some insider tips. But first some background on the techniques:   Face to Face Cold …

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Catapult's Logo 3 Tips for Building Your Next Newsletter Using an HTML Block Editor

Can't code? No problem! Not all marketers have the skills or are comfortable enough with HTML to produce newsletters using code alone. Luckily, almost all email marketing software tools today provide users with the option to use a WYSIWYG (what you see is what you get) HTML editor, also referred to as an HTML block …

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SalesFUSION 's Logo B2B Marketing To-Do List for 2013

As we approach the beginning of a new year, it's important as profesisonal marketers to reflect on what we were able to accomplish in 2012, where our marketing team could have performed better, and what tools, processes, and initiatives we can undertake in 2013 to perform at a higher level. I compiled what is, in …

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SalesFUSION 's Logo A Lead Scoring Primer...The Precursor to Good Lead Management Process

When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is "do we implement an automated lead scoring model?".  Part of the reason this is a key decision point is because marketing automation and lead management solutions, like SalesFUSION, are a …

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