Late last year, Microsoft announced the acquisition of MarketingPilot. If you’re not familiar with it, MarketingPilot is a company that’s made a name for itself in the marketing automation industry, having been called the “mid-range market leader” by research firm, Gartner. Its integrated marketing service provides insight from the customer perspective to help marketers strategize […]
continue reading...Posts Tagged ‘dynamics crm 2011 marketing automation’
Customer-Centric Marketing Automation in Microsoft Dynamics CRM
What is customer-centric marketing automation? Simply put, it's the ability to execute and track all of your email and digital marketing efforts right in your CRM, where your customers live. While Microsoft Dynamics CRM does have basic email activity tracking, it lacks important features you'll need for true marketing automation. Fortunately, several add-on solutions are […]
continue reading...Windows 8 Integration, Improved User Interface and More Coming to Dynamics CRM Over the Next Two Years
When Microsoft recently updated its Dynamics CRM roadmap, one thing became quite evident, they want to be sure this system helps users attract, retain and engage customers. Some of the forthcoming updates to be revealed thus far include: A greater focus on marketing automation—As you may have heard, Microsoft recently acquired MarketingPilot, an integrated […]
continue reading...Microsoft Buys MarketingPilot – Will Dynamics Change?
On October 17, 2012 Microsoft announced that it had closed a deal with a marketing automation firm called MarketingPilot. This is an interesting purchase by Microsoft because it was made very quickly. They made a bid to buy the company just a day earlier. MarketingPilot produces software that helps companies track customers, streamline operations, and […]
continue reading...Creating a Dynamic Newsletter with CRM & ClickDimensions
In today’s business environment, marketing teams are like a lot of other teams, they are trying to do more with less. As additional marketing outlets become available through the advent of social media, marketing teams are pushed to do even more with less. How is this possible? What will be the outcome? For our company, […]
continue reading...Extending the Reach of CRM with Marketing Automation
Today’s information savvy prospects don’t have a lot of time or patience for lengthy sales calls. When you are fortunate enough to interact directly with a hot lead, you will need to provide immediate, relevant, valuable information in order to keep the potential customer engaged in the conversation. Marketing automation can arm your sales team […]
continue reading...The New Buzz…Marketing 2.0!
It’s not Web 2.0, its Marketing 2.0 – and is quickly becoming the new buzzword for marketers everywhere, but what is Marketing 2.0? Essentially, it is a marketing model that integrates various methods including traditional (print) and non-traditional (web and social media) in an effective and efficient way. Search engine optimization, social media, and marketing […]
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