Take the Guesswork out of Marketing with MarketingPilot and Microsoft Dynamics CRM
Late last year, Microsoft announced the acquisition of MarketingPilot. If you’re not familiar with it, MarketingPilot is a company that’s made a name for itself in the marketing automation industry, …
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Customer-Centric Marketing Automation in Microsoft Dynamics CRM
What is customer-centric marketing automation? Simply put, it's the ability to execute and track all of your email and digital marketing efforts right in your CRM, where your customers live. …
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Windows 8 Integration, Improved User Interface and More Coming to Dynamics CRM Over the Next Two Years
When Microsoft recently updated its Dynamics CRM roadmap, one thing became quite evident, they want to be sure this system helps users attract, retain and engage customers. Some of the …
Microsoft Buys MarketingPilot – Will Dynamics Change?
On October 17, 2012 Microsoft announced that it had closed a deal with a marketing automation firm called MarketingPilot. This is an interesting purchase by Microsoft because it was made …
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Creating a Dynamic Newsletter with CRM & ClickDimensions
In today’s business environment, marketing teams are like a lot of other teams, they are trying to do more with less. As additional marketing outlets become available through the advent …
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Extending the Reach of CRM with Marketing Automation
Today’s information savvy prospects don’t have a lot of time or patience for lengthy sales calls. When you are fortunate enough to interact directly with a hot lead, you will …
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The New Buzz…Marketing 2.0!
It’s not Web 2.0, its Marketing 2.0 – and is quickly becoming the new buzzword for marketers everywhere, but what is Marketing 2.0? Essentially, it is a marketing model that …
