Six Steps Towards Successfully Designing Your Customer Journey with Microsoft Dynamics
As a marketer, it’s your job to guide potential customers along a clearly defined and carefully mapped route. This journey starts at the point of discovery before taking them along …
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The Pros and Cons of Different Marketing Attribution Models
The customer journey can be a long and arduous one, calling at many ports before the decision to buy is finally made. As marketers, it's important that we map the …
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Purpose, Personas and Pain Points: Three B2B Marketing Data Points to Map the Customer Journey
As B2B marketers, it's our job to guide our customers on a journey. This journey should take them from the point of discovery, along a route that inspires and informs, …
Microsoft Dynamics' Role in Mapping the Customer Journey
As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the …
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