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Posts Tagged ‘CRM Success Story’

Kellerstrass Oil Doubles Their Close Ratio with Dynamics CRM

There are two things we love talking about: CRM and the success that our customers are achieving with it. About four years ago, Kellerstrass Oil, a distributor of Chevron products, made the business decision to become a Chevron 1st Source Lubricant Marketer. One of the requirements is to have a CRM solution in place, because […]

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3 Lessons Sales Reps Can Learn From a 4 Year Old When Using CRM Software

What are three lessons sales reps can learn from a 4 year old when it comes time to use a new CRM software system? Learn to share, Use your words, and Watch others. During a recent interview David Peterson from Trek, an IT executive (and self proclaimed power pivot geek), gave me some humorous insights into […]

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Leader in Thermoform Packaging Accommodates Growth with Microsoft Dynamics CRM

Tray-Pak Corporation in Reading, PA, employs its expertise in custom thermoforming to design and manufacture rigid plastic packaging for clients in a variety of markets. The company's customers include leading, well-known enterprises in the food, consumer products, and medical industries. Because many of Tray-Pak's products are custom-designed and manufactured to customer specifications and requirements, the […]

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Customer Effective Customer Highlighted in Forbes Article

Yesterday, David Pennington of Microsoft had a feature article in Forbes entitled From Customer Management to Customer Engagement. In the article, Pennington discusses the new world of work, and what Microsoft envisions for the users of Dynamics CRM.  "We envision systems that are outcome-driven, focusing on results as much as data. Systems designed to help […]

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